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13 12 Best World International Limited
Annual Report 2011
Best World International Limited
Annual Report 2011
HO KOK TONG
Senior Country Manager, Best World Lifestyle (Taiwan ) Co., Ltd
Interim Country Manager, Best World Lifestyle (HK) Company
Limited
Mr Ho has served in the past as General Manager of Operations and
Corporate. In 2008, he was appointed as Country Manager for Taiwan
and was recently promoted as Senior Country Manager in recognition
of his consistent work performance and positive contributions. His
responsibilities include overseeing the strategic planning, business
development and day-to-day operations of the Group’s Taiwan
subsidiary.
Prior to joining the Group in 2007, Mr Ho has had more than 20 years
of fnance and managerial experience working in both MNCs and
SMEs. He also has over 10 years of experience in marketing health-
related products in Southeast Asia. He graduated with a Bachelor of
Commerce (Hons) from Nanyang University and is a Fellow Certifed
Public Accountants of Singapore (FCPA Singapore) and a Fellow of the
Association of Chartered Certifed Accountants (FCCA).
KEY MANAGEMENT TEAM
GLOBAL SUBSIDIARIES
DANIEL CHANG
Country Manager, PT Best World Indonesia
Mr Chang joined PT Best World Indonesia as
Finance Manager in 2005 and was promoted to
Deputy Country Manager in 2007, subsequently
assuming the position of Country Manager in
2009. In his current role, Mr Chang has taken
an executive responsibility for the development
and expansion of Best World’s direct selling
activities in Indonesia. He oversees the day-to-
day operations and is in charge of sales, fnance,
marketing, leading business development
efforts and maintaining distributor relationships
in this region.
Prior to joining Best World, Mr Chang has held
managerial positions with companies located
in Indonesia. He holds a Bachelor’s Degree in
Accounting from Trisakti University, Indonesia,
and an Executive MBA degree from California
State University, East Bay, USA.
JERRY LU
Group Manager, Southeast Asia Market Development
Senior Country Manager, Best World Lifestyle Pte Ltd, Singapore
BWL (Thailand) Company Limited
Vista Link Company Limited, Vietnam
BWL Health & Sciences, Inc., Philippines
Mr Lu frst joined the company as Marketing Manager in July 1995 and has been extensively involved
in the strategic expansion and development of the Group’s direct selling business within the region.
During this period, his consistent performance has led to his promotion as Senior Area Manager
in 2007 and Regional General Manager in 2009. In 2011, he was subsequently appointed as Group
Manager, Southeast Asia Market Development where his current role has been focused on the
growth and development of the Group’s interests in regions comprising Singapore, Thailand,
Vietnam and Philippines. These responsibilities include overseeing the strategic planning,
business development, operational business processes of these individual markets and mapping
out strategies to strengthen market networks. Mr Lu holds a Bachelor’s Degree in Commerce
(Information Systems) from Curtin University, Australia.
KATHERINE CHEAH
Senior Country Manager, Best World Lifestyle Sdn Bhd,
Malaysia
As Senior Country Manager, Ms Cheah is responsible for the
daily operations that have transformed the company into
one of the leading direct selling companies in Malaysia. Ms
Cheah’s primary focus continues to be on the development
of Best World’s strategic direction, ensuring the company’s
sales, fnance, marketing and business development
areas are all closely aligned with the company’s vision and
positioned for sustainable growth.
Ms Cheah joined Best World in 1999 and formed the Group’s
pioneermanagement teamwhowitnessed the incorporation
of our frst overseas subsidiary outside Singapore. At Best
World, she leveraged her 25 years of extensive experience
in direct selling to lead the company’s business initiatives in
the country. Her consistent performance over the years has
led to her promotion to Senior Country Manager in 2006.